Freda is an experienced business leader who has successfully led and transformed organizations and teams in her career span of over 40 years. Her leadership style has always been to inspire young talent to dream bigger, act boldly and be decisive. She has been a front-runner to support women talent and this was the driving force for her choice to be a founding member of the Executive Women Network (EWN). Leading business transformation whiles helping teams and organization through change journey is her area of expertise as well as domain of passion.

She was the first African woman to be appointed as CEO in Zone Asia, Africa and Oceania in the Nestlé Group. Currently she is Board Chairperson of Zenith Bank Ghana, Independent Board Member of ZEN Petroleum, Independent Director Daystar Power Group, Board Chairperson DTRT Apparel (Mauritius) Limited and Consultant to Nestlé Zone (AOA) Management & Market Heads on Global Diversity, Inclusion & Youth Initiative.